Springbok rugby superstar Cheslin Kolbe has officially joined the THIRSTI family, stepping into the role of brand ambassador alongside celebrated ultra-marathon runner Gerda Steyn.
This bold move underscores THIRSTI’s deepening commitment to championing elite athletes who embody excellence, discipline, and the relentless pursuit of greatness.
As a double Rugby World Cup winner and one of the most dynamic players in international rugby, Kolbe brings not only global recognition but a powerful message: hydration is essential to performance.
His partnership with THIRSTI is more than a brand alignment—it’s a shared mission to inspire South Africans to lead healthy, active lifestyles fuelled by proper hydration.
“Cheslin is an exceptional athlete on the field, and an extraordinary human being off it,” said Michelle Lillico, Head of Marketing at THIRSTI.
“His dedication, high-performance mindset, and authentic approach to wellness perfectly align with what we stand for. We couldn’t be prouder to welcome him.”
With both Kolbe and Steyn on board, THIRSTI is doubling down on its vision to support world-class athletes who lead by example—those who inspire others to push limits and achieve their full potential through consistency, hard work, and healthy choices.
Steyn, often referred to as the “Smiling Assassin,” has solidified her status as one of South Africa’s most accomplished long-distance runners.
In 2024, she secured her third Comrades Marathon title, setting a new ‘up run’ record with a time of 5:49:46, breaking her previous record by over nine minutes. Additionally, Steyn has clinched the Two Oceans Marathon title six times consecutively, showcasing her dominance in the sport.
Gerda Steyn on her way to her sixth consecutive Totalsports Two Oceans Ultra Marathon victory Pic: TTOM
Reflecting on her partnership with THIRSTI, Steyn shared, “I am thrilled to join the THIRSTI family. Hydration is crucial for maintaining peak performance, and I look forward to inspiring others to prioritize their health and well-being.”
The announcement of Kolbe strengthens THIRSTI’s growing footprint in the sporting world. The brand already partners with iconic institutions such as the Comrades Marathon, Cricket South Africa, Blue Bulls Company, Sharks Rugby, and SuperSport United—solidifying its role as the go-to hydration partner in South African sport.
Kolbe’s partnership, facilitated by Roc Nation Sports International, marks a new chapter for THIRSTI—one where athletic excellence meets authentic brand purpose.
Stay hydrated. Stay inspired.
